The rubberized material is slightly stiff, but holds strong when an HDMI cable is attached to it. Griffin's cable can be used for both audio and video for new MacBook Pro users, finally making the process a one-cable affair. The good news, though, is that the 2010 MacBook Pros actually output digital audio via Mini DisplayPort as well. If you're a user of MacBook Pros from the 2008 or 2009 model years, you'll use the Video Display Converter to carry video to your TV, but will still have to plug in an audio cable via the MacBook's audio-out jack, which can either be 3.5mm or optical.
The contents are simple: a Mini DisplayPort-to-HDMI converting cable (about 5 inches long), and an additional HDMI-to-DVI attachment that can be daisychained for DisplayPort-to-DVI connections (this extends the dongle to about 6.75 inches).
Griffin's Video Display Converter, released at the beginning of the year, is a one-dongle solution for anyone who wants to output video via HDMI.